Hey Fam: ARY Digital's New Gen-Z Drama — Cast, Story and Timing
· 5 min read
Checked: 27 September 2026 against ARY Digital's official uploads. Four episodes have aired; the next lands on Wednesday 30 September.
Every few years a Pakistani serial comes along that is genuinely about the phone in your pocket rather than the drawing room around it. Hey Fam, ARY Digital's newest twice-weekly offering, takes that idea and runs with it: what happens to an ordinary girl when the internet decides she is extraordinary — and can she ever get her old life back?
The facts at a glance
| Fact | Detail |
|---|---|
| Channel | ARY Digital |
| Airs | Wednesdays and Thursdays at 8:00 PM PKT |
| First episode | Wednesday 16 September 2026 |
| Episodes so far | 4 (next: Wednesday 30 September) |
| Writer | Awais Ahmed Joyia |
| Streaming | Full episodes on ARY Plus; English-subtitled uploads on the channel |
What the story is about
Seerat lives the kind of life millions of viewers will recognise — middle-class routines, a family with modest means and expectations to match. Then one video she posts online catches fire. Views turn into followers, followers turn into attention, and attention turns into something far harder to handle: a public identity she never asked for, judged by strangers who feel entitled to an opinion. The serial treats virality the way family dramas once treated a risky marriage proposal — as the moment that reorganises everyone's life at once, not just the lead's.
Who plays who
Zaviyar Ejaz — the son of Nauman Ejaz, often billed as Zaviyar Nauman Ejaz — heads the cast alongside Duaa Zahra and Zarrar Khan, with Duaa Zahra's Seerat at the centre of the storm. The channel has positioned the show squarely at younger viewers, and the casting mirrors that: a trio of leads closer in age to the characters than to the usual prime-time veterans. The script comes from Awais Ahmed Joyia, and the tone so far is lighter than a typical ARY tearjerker — expect more cringe-comedy and group-chat chaos than crying-at-the-dining-table, at least while the story is young.
When it airs and what replaced what
Episodes go out live on Wednesdays and Thursdays at 8:00 PM Pakistan time, and Hey Fam inherited the slot from Mirza Ki Heer, which signed off at episode 41 on 10 September after a forty-one-episode run. Week one followed the familiar two-night rhythm — episode 1 on 16 September, episode 2 a night later, then episodes 3 and 4 on 23 and 24 September after the week's break. If you are catching up, an evening on ARY Plus gets you through all four before the next chapter arrives.
Is it worth starting now?
Four episodes in is the sweet spot for a serial like this: the premise has landed, the characters are sketched, and you have not yet invested enough to be stuck if the plot wobbles. Early viewer reaction has focused on the novelty of seeing a Pakistani serial name-check followers, trolls and comment sections without irony. If the writers keep the family at the centre — the grandmother who does not understand the app, the cousin who wants in on the fame — this could be the rare youth-oriented serial that parents keep watching after the kids leave the room. Our Hey Fam page lists every episode with its verified air date, and the Mirza Ki Heer page is there if you want to finish the story this slot used to belong to.
Frequently asked questions
What day and time does Hey Fam air?
Wednesdays and Thursdays at 8:00 PM PKT on ARY Digital. Around 4:00 PM in the UK and early evening across the Gulf.
Who is in the cast of Hey Fam?
Zaviyar Ejaz, Duaa Zahra and Zarrar Khan lead the serial, written by Awais Ahmed Joyia.
How many episodes has Hey Fam released?
Four — on 16, 17, 23 and 24 September 2026. Episode 5 airs on Wednesday 30 September.
Where can I watch Hey Fam online?
On ARY Plus, ARY Digital's official streaming platform, or through the channel's own English-subtitled uploads. Our guide to watching ARY dramas covers the setup step by step.